Accounting

The accounting program is designed to prepare accounting majors to begin their professional careers in any area of their choice: public, industrial, or governmental accounting. We offer both a Bachelors of Business Administration (BBA) and a Master of Professional Accounting (MPA) degree. However, students who wish to sit for the Uniform CPA Examination must complete a total of 150 units. UW-Whitewater's MPA program meets these requirements and is integrated seamlessly with the BBA program. Students wishing to pursue a career in industry or government need only complete the four-year BBA degree. Many accounting graduates entering public accounting start in financial auditing. Others go directly into tax planning and preparation or systems development. Private industry offers a diversity of opportunities, from services to production to banking. Accounting graduates generally begin with either management accounting or internal auditing. From those beginnings, accountants can progress too many diverse roles within the organization, ranging from controllership to general management and even to president or chief financial officer positions.
Planning Sheets:
Accounting BBA plus MPA

Business and Marketing Education

Business and marketing education majors acquire subject matter knowledge in all areas of the business curriculum, including information technology, marketing, accounting, personal finance, business law and general business. Also included is the career and technical education certification, formally known as vocational education. This program meets the Wisconsin Department of Public Instruction's PI-34 certification requirements for the teaching license at the K-12 level. Specialized courses and field experiences specifically prepare business and marketing education majors for the challenging but rewarding career of teaching. Graduates will be able to teach business subjects at any level in the K-12 system.
Planning Sheets:
Business Education
Marketing Education
Business & Marketing Education Comprehensive

Economics

The Economics Department occupies a unique position in the academic curriculum. It is a social science concerned with choices made by individuals and society regarding resource allocation. At the same time, economics is essential to understanding the business world and provides the foundation for applications in accounting, finance, management and marketing. Economics students learn economic theory and quantitative methods that provide them with analytical skills and tools of empirical investigation. Economics majors can choose an emphasis in government and business, international economics, health economics, labor economics, money and banking, environmental economics, urban and public finance or managerial economics. An Economics education opens up opportunities for career paths in business, government, non-governmental and nonprofit organizations, journalism and education. Economics is valuable as a major or minor for those planning to pursue further professional training in areas such as law, public policy and administration, industrial and labor relations and international relations.
Planning Sheets:
Economics Major

Finance

Finance is a field about money. Businesses around the world need money in order to invest in the assets needed to produce their products. Individuals provide these funds for business through their savings in financial institutions and their purchases of bonds and stocks. People trained in finance help businesses decide which assets to buy and how to raise the money to pay for them. Finance professionals also help individuals select from the many investment alternatives available to them (stocks, bonds, mutual funds, and many others). Finance majors may specialize in a variety of areas, including corporate finance, investments, banking, real estate, insurance, and financial planning. Jobs in finance typically involve financial analysis or sales, or a combination of the two. Financial analysis involves working with data in order to evaluate investments or financing sources. Sales involves working with people in order to help them select investments or financial services. Most jobs involve working with both numbers and people.
Planning Sheets:
Finance Major

Finance-with emphasis

General Business

The general business major provides students with a broader look at the field of business. Rather than concentrating in one specific field such as accounting, economics, finance, management, or marketing, you choose courses from several of these fields. You design your major within boundaries established by the College of Business and Economics. You may take up to four courses in any one field or department.

The general business major includes three options that provide students an opportunity to concentrate coursework within a specific area or emphasis. They include general business without an emphasis, general business – entrepreneurship, and general business – international.The entrepreneurship emphasis is for those students who are interested in operating a small business or starting their own business upon graduation. The international emphasis prepares students for positions with companies doing business internationally.
Planning Sheets:
General Business Major
Entrepreneurship Major

International Business Major 

General Management

The general management major prepares students for positions as managers and supervisors in large corporations, small and family-owned businesses, not-for-profit organizations and government agencies. The major is designed to provide students with the flexibility to customize programs of study to match personal career interests. The objectives of the major are to provide a conceptual understanding of management topics, the appropriate skills required to be an effective manager and a solid background in a career focused field (chosen by the student). General management graduates find careers in all sectors of the economy, including service, retailing, manufacturing, finance and government. General management majors often go on to graduate school and many will eventually run their own business.
Planning Sheet:
General Management

Human Resources Management

The human resource management (HRM) major offers an array of courses covering the functional areas of HRM. It is recommended for students interested in pursuing a career in one of the specialized areas of HRM or as an HRM generalist. HRM graduates usually begin their careers with an entry-level position in one of the functional areas such as staffing, compensation, training, employee benefits, labor relations, or as a generalist dealing with a broad range of human resource issues. Promotion opportunities include various managerial and professional-level positions within the functional areas or an HRM generalist position responsible for broad-based HRM activities.
Planning Sheet:
Human Resource Management

Information Technology

The Information Technology program focuses on providing students with the skills to design, build, implement, administer, secure and maintain IT infrastructure/networking solutions. IT majors learn network management, systems administration, hardware troubleshooting techniques, network and information security, and resource management. They take additional courses in web design, database design, and programming, and complete the College of Business requirements. Graduates are well prepared to enter careers such as network administration, technical support, network and telecommunication system analysts and technology trainers.
Planning Sheet:

Information Technology Major

Information Technology-Business Analysis Emphasis

Information Technology-Business Application Development emphasis

Information Technology-Networking and Security emphasis 

Integrated Science-Business

The focus of an integrated science-business undergraduate program is to develop integrated thinking from the initial stages of education and produce skilled graduates that are highly effective in entry-level positions requiring skills in both science and business. The ISBM provides a strong foundation in the sciences (32 credits) as well as a basic background in business (33 credits). At the end of the program, three capstone courses serve to link the science and business knowledge and prepare students for subsequent employment. A new generation of companies involved in researching, designing, and producing innovative products - such as new pharmaceuticals and chemicals, electronic devices, biotechnology, agribusiness, environmental protection, electronics, computers, production automation, petrochemicals, food technology, and communications systems have created a demand for university graduates with both scientific expertise and business training. In such markets, particularly where the technology changes rapidly and competition is relentless, companies benefit from research scientists and business managers who share a mutual understanding of costs, consumer demands, and knowledge of the basic science underlying innovative products.
Planning Sheet:
Integrated Science and Business

Integrated Science/Business-Water Emphasis

Marketing

The Department of Marketing provides students with the opportunity to prepare for a variety of business careers. As they move through their course work, students will not only learn marketing concepts, but will apply what they learn in areas such as selling, consumer behavior, research, promotions, international marketing, product and service policies, and distribution strategies. By graduation, students will have had extensive experience in writing business reports and in presenting their ideas formally. The ethical responsibilities of business are an important component of the marketing curriculum. An emphasis is available in the area of internet and direct marketing. Careers may include sales and sales management, retail management, advertising/direct marketing, e-marketing, database marketing, product management, marketing research, marketing planning and strategy, international marketing, services marketing, purchasing/distribution management, and logistics.
Planning Sheets:
Marketing
Marketing-Direct and Internet Marketing Emphasis

Supply Chain and Operations Management

This major provides a great number of options. If you are a results oriented person who likes to have a direct role in the creation of goods and services, you have found your match. If you have analytic skills and want to go into consulting, we provide the necessary training. If you like working with computers, we can provide career paths to engineering and e-commerce applications. If you are a people person and want to manage relations between companies, the supply chain option is available. Two emphases are available: supply chain management, and e-operations. The career categories include inventory management, production management, service operations management, warehouse operations management, purchasing, quality management, international operations management, supply chain management, and consulting.
Planning Sheets:
Supply Chain and Operations Management Major

Supply Chain and Operations Management-Project Management emphasis